Archie’s Lolly Club
At the height of my fame good old Brough was really in the “lolly” as a result of all the merchandise that was being produced. All related to yours truly. It started with key rings of my head and shoulders that actually worked just like me! Well, not quite! They sold over half a million in under six months would you believe! Then rubber balls with my image on them and then even greater toys like mechanical robots of me and even toy ventriloquist dolls. Cussons, the manufacturers of Cussons Imperial Leather soaps started making soap bars in the shape of me! I have tried all my life to avoid soap and now they are making it in my image! How embarrassing!
Perhaps the most exciting and successful venture of all was when the Meddocream firm of Birmingham approached us. They wanted to make ice lollipops in my image! It was so popular that they sold fifteen million of little old me in the first year and it led to the forming of the Archie Andrews Lolly club. There were over two hundred thousand members and children belonging to the club received a monthly magazine with all the latest news on what I was up to and exciting games and competitions! Members all got a special badge and were expected to proudly wear it at all times! Happy days!
Were you a member of my very prestigious Lolly Club? If so, please get in touch and tell me all of your memories. Maybe we can even get the club started again. Wouldn’t that be fun?
Look forward to hearing from you. Cheerio for now. Archie.